Include a Charity
Include a Charity is a social change campaign run by the Fundraising Institute Australia (FIA). As the name suggests, the campaign encourages and supports people to ‘include a charity’ in their Will. To educate people of the campaign, as well as highlight surrounding Will-writing concerns, we’re helping write four long-form blog articles for the campaign. The first article has already had great engagement across multiple channels.
Deliverables

Blog articles