Leukaemia Foundation
The Leukaemia Foundation approached us while gearing up for World’s Greatest Shave 2023. WSG is one of Australia’s most iconic fundraisers, but over the years their messages had become a little muddled. So, we worked together to create an email campaign series that connected with their audience on a more personal level, and added elements of storytelling back to the brand. We provided blood cancer education and awareness around the Leukaemia Foundation’s work and encouraged people to sign up, all while still keeping WSG’s characteristic sense of fun.
Deliverables
Email marketing
