Melbourne City Mission
Sleep at the ’G is Melbourne City Mission’s iconic annual event, raising vital funds to help young people experiencing homelessness build independence and thrive. For its post‑Covid relaunch, MCM partnered with RM to re‑energise the event’s voice across every touchpoint – from web content and sponsorship eDMs to participant emails and a revamped Sleeper’s Guide. The result? A powerful relaunch that inspired action and equipped 800+ participants to make their night at the ’G truly meaningful.
Deliverables
Website content
e-Books & eGuides
Email marketing
Email nurturing
See our work
Client love
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The many eDMs you wrote took a lot of weight off our shoulders. |
I’d like to thank you all for the great work you have done for SATG. Your wordsmithing has not only brought a new feel to the communication of the event, but the many eDMs you wrote took a lot of weight off our shoulders. It’s been an absolute pleasure working with both of you. When I work with people who know their shit, it makes my job so much easier and the end result is that we all enjoy the experience.
Ayal Tusia | Head of Digital Communications & Marketing
