With 100 years of history in Wonthaggi, Melbourne Furnishing Co. (MFC) knew it was time for a makeover – one that honoured its rich heritage while giving it a fresh, modern look. Partnering with Betsee Creative, we gave MFC’s brand identity a stylish refresh and built a website that strikes the perfect balance between timeless tradition and contemporary design.

Next on the agenda? Crafting web copy that feels as comfortable and inviting as MFC’s showrooms. MFC is all about understanding each customer’s unique style and helping them find the perfect pieces to complete their home. And this personal, hands-on approach – woven into every word of their new web copy – is what sets MFC apart from those cookie-cutter corporate furniture franchises.