VIPS Care is a technology provider for aged and disability home care. A long-standing business relationship, VIPS Care originally reached out for a series of blog articles. But RM felt our content wouldn’t do them justice if their branding, website, and tone of voice weren’t on point. So we started from ground zero. We rewrote their website content and developed their tone of voice to set them up for success with their future content – which is finally in progress!