How to write a useful web content brief – without a marketing degree

By Vikki Maver| 10 September 2012

Engaging a website copywriter should be a simple and smooth process. Ideally, this is how it goes:

1. You brief your copywriter (either in writing or over a cuppa).
2. Your copywriter creates the content and then sends you the first draft. (She may phone you with some questions along the way.)
3. You receive the draft and read it with a smile – because you know she ‘gets it’.
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