Blog

9 insider secrets to a ‘headache-proof’ copywriting career

By Vikki Maver| 25 June 2018

After my son’s first day of school a few years ago, he came home with some exciting news to share.

Guess what, Mummy!’ he said. ‘My teacher told me that mistakes are GREAT!’

Coming from a little boy who would fall to pieces at a failed dot-to-dot or Lego assembly, I was delighted to hear of his new-found enthusiasm for mistake-making.

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Is bad writing a silent weakness in your workplace?

By Vikki Maver| 20 June 2018

There’s a hidden deficiency in almost every workplace. And it’s disturbingly easy to find.

Bad business writing.

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