Hailing from New Zealand, Kolorex offers products that help to support and maintain wellbeing – in particular vaginal health. They called upon us with the task of changing their tone of voice to be more progressive and in-tune with the modern woman. Kolorex wanted their content to speak openly about women’s health and urge others to do the same – it was goodbye ‘nether regions’ and hello ‘vagina and vulva’. It’s really been a joy to push the boundaries and make a difference with our words. #loveyourladybits.
|I'm liking the tone and glad we've pushed the boundaries|
It's great to see all our communication being much more harmonious across all the material and the recent editorial article reflects that well. I'm liking the tone and glad we've pushed the boundaries.
Kim Allen | General Manager