Hailing from New Zealand, Kolorex offers products that help to support and maintain wellbeing – in particular vaginal health. They called upon us with the task of changing their tone of voice to be more progressive and in-tune with the modern woman. Kolorex wanted their content to speak openly about women’s health and urge others to do the same – it was goodbye ‘nether regions’ and hello ‘vagina and vulva’. It’s really been a joy to push the boundaries and make a difference with our words. #loveyourladybits.