Nexon Asia Pacific delivers end-to-end digital solutions for mid-market enterprises – promoting productivity, continuity and change. To help build their brand as an industry thought leader and ultimately drive warm leads, we helped them write a couple of blog articles on topical industry ideas.
|The content was well-written, engaging, had ample references, and was in our brand voice - with no edits!|
Writing for the IT industry is not an easy task - how do you make really technical, totally unsexy topics engaging, interesting, and valuable for the end user? It's possible, but rarely done well. Working with Refresh Marketing, they stuck to the brief to a T: the content was well-written, engaging, had ample references (key when you're in an industry that requires facts), and was in our brand voice - with no edits! Their process was great and allowed me to see that they'd understood the brief well before they even wrote the piece. I've worked with many agencies in my roles in the IT industry over the last 5 years, and RM is definitely up there in my top 3.
Dinnae Galloway | Marketing Programs Manager