AT A GLANCE
Our partnership with Positive Psychology started with their website content.
Then it flourished, through many brochure, flyer and poster projects.
Now? We’re their go-to for quarterly newsletters and monthly blogs.
Opting for our most popular package, we kicked off our blogging-ship
(blogging relationship) by creating a detailed content strategy.
It helped us articulate brand messages, identify target audiences,
define their ideal tone of voice and develop a 12-month publishing calendar –
the four pillars of any sustainable blog.
Since then, consistent blogging has become a breeze for Positive Psychology.
Every month they send us key messages for the assigned topic…
and we research, write, proof and upload it onto their website
(following SEO best practices).
WHAT WE DELIVERED
Ongoing content strategy
Quarterly newsletters
Monthly blog articles
THE BRIEF
- Raise brand awareness
- Regularly engage members in the Positive Psychology email database
- Position Positive Psychology as a thought leader
- Keep the brand top of mind
CHALLENGES
- Keeping all parties disciplined in sustaining the blog
- Gathering information for each newsletter
CLIENT PRAISE
The best decision we could have made
Vikki is strategic, professional and extremely committed. She helped us clarify our thinking around our brand, vision and service offering, structure our website and communicate with our audience in a way we never could. We now partner with Vikki for all of our communication needs. Engaging her was the best decision we could have made.
Cathy Caballero – The Positive Psychology Centre