What the Dalai Lama and da Vinci can teach you about killer copywriting

By Vikki Maver| 28 May 2012

Below I discuss quotes from four of the worlds’ greatest minds. These pearls of wisdom might inspire you as a human being. And they may help you as a copywriter too.

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Don’t cut corners when it comes to content

By Vikki Maver| 10 May 2012

If you are currently planning your online strategy, how much thought have you given to content?

People visit your website to decide whether to do business with you. And although design and functionality are critical, your written message is what’s going to connect with your readers. It’s what engages them, encourages them to read more, and what ultimately generates a response.

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