Blog

How to write a ‘bad news’ email: your step-by-step guide

By Vikki Maver| 30 November 2018

Rejecting an award applicant. Reporting a job loss. Communicating that you can’t give a customer what they want.

Informing people of bad news is a reality of business and life. And although it’s commonplace, so many people get it… so wrong.

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How to think like a copywriter – when you have no choice

Some nine-year-olds like to draw. Others dance, run or skate.

But when I was nine, I spelled… one word, as fast as I could, for every willing face I met.

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