Are you fed up with the poor quality of your team’s writing?
Then it’s time to do something about it!
Introducing
‘Business Writing Essentials’
A tailored workshop for corporate teams – presented by Vikki Maver of Refresh Marketing.
Why clear, concise writing in the workplace is a must
If you’re reading this, chances are your team’s emails, reports and proposals are full of fluff, jargon and rambling sentences.
That means internal productivity may be suffering.
And what about the impact on your brand? Your customers, clients and prospects are likely feeling confused, frustrated – and disengaged.
Thankfully however, it doesn’t have to be this way. Not any more.
The opinions that matter
This workshop will change the way your people write – forever
‘Business Writing Essentials’ is a face-to-face or online workshop that will immediately improve the clarity and precision of your team’s day-to-day writing.
Flexible
Delivered at your location or online – at a day and time that suits you
Tailored
Customised to your business, using your team’s actual writing samples
Interactive
Hands-on, practical activities with facilitator feedback throughout
Personal
Small group sizes for maximum engagement and involvement
What will your team take away?
Your staff members will become more effective and confident writers in just a few hours. With a focus on plain English writing, this workshop offers practical techniques to help them:
- Write clearly, simply and succinctly
- Write for their audience and stay ‘reader-focused’
- Sort the ‘need to know’ from the ‘nice to know’
- Write persuasively for impact, influence and action
Designed for people of all job functions & writing abilities
This workshop is for anyone who writes on a daily basis. Even your most skilled writers will walk away with renewed confidence.
Customer service
& admin staff
Sales & business
development teams
Marketing &
content teams
Managers &
executives
Meet your presenter
Vikki Maver
Vikki Maver is Founder and Director of Refresh Marketing (RM), Australia’s longest-running copywriting agency. Based in Melbourne, Vikki and her team write marketing copy, develop brand voices and create content strategies for a diverse client base.
As a veteran marketing professional with a lifelong passion for the written word, she’s been writing for businesses since 2003.
Also a former lecturer for the Department of Marketing at Monash University, Vikki’s talent for communication is not limited to the written word. She’s also a natural and charismatic presenter.
Read more
As the nation’s number one writing skills trainer, Vikki has been the facilitator of choice for a long list of national and global brands – including ANZ, Nine, Ralph Lauren, AMP, GE Capital, Monash University, Deakin University, Epworth, ASIC and World Vision.
Having presented in hundreds of workplaces and trained thousands of people in her time – with consistently outstanding participant and stakeholder feedback – Vikki’s experience and expertise in her field are beyond compare.
The opinions that matter
Your delivery
Face-to-face
Ideal when
Your team is able to gather easily in one location
Course structure
Six hours of training delivered in one day (typically 9am-3pm)
Max number of participants
Up to 15
How it works
We come to your workplace and deliver our course to your team in a single day.
We bring our own laptop with a preloaded presentation – and printed workbooks for all participants.
A fun and dynamic team bonding experience, face-to-face workshops are always preferred where possible. For this reason, we regularly travel to workplaces across Australia to conduct our training (travel expenses may apply).
Online
Ideal when
Your team is geographically dispersed or working remotely
Course structure
Six hours of training broken into two 3-hour live online sessions (across two consecutive days)
Max number of participants
Up to 10
How it works
We send your team a link to our virtual classroom the day before – and away we go! No software to download or long login routines.
And we assure you, this delivery mode is far from passive.
That’s because we use a highly interactive online training platform called Kaltura. With live quizzes, practical activities and breakout rooms, we work hard to keep your team engaged from beginning to end.
And because we hold the sessions in real time, your staff can still ask questions and receive feedback on their writing, then and there.
Got some burning questions?
We’re always only a phone call away. But if you’re reading this at some ungodly hour, here are some quick FAQs you might find useful.
Do you run training sessions for individuals?
Yes. Learn more about our public workshops.
Can we train more people than the maximums set?
We cap face-to-face sessions at 15 people and online sessions at 10 people because we believe groups any larger than this reduce opportunities for interaction and feedback.
So if you have more people to train than this, please ask us about a special rate for multiple workshops.
What will our team learn?
Please contact us for a full program outline. In the meantime, here’s a small taste of what we cover:
- The four pillars of plain English writing
- 8 golden rules for writing clear sentences
- How to cut the crap from your writing
- Writing emails that will actually get read
But let us stress: we always tailor sessions to our clients’ needs. So please take the program outline as a guide only.
What is the structure of the sessions?
Workshops are always fun, engaging and interactive.
Although we do lay down some important theoretical foundations at the start, the sessions are hands-on and activity based. We encourage lots of dialogue and discussion – and work hard to get everyone involved.
Is the online training option live or self-paced?
We facilitate every online session in real time.
Our goal is to match the face-to-face learning experience as closely as possible and to give participants the opportunity to ask questions and share their thoughts.
Live online training also offers the added benefit of your team learning at the same time and place – which results in more immediate and lasting change.
What technology does my team need for online delivery?
In terms of hardware, all your staff need is a computer or laptop with a working microphone and webcam.
And because we use a cloud-based training platform, they don’t need to download any software beforehand. They simply log in 10 minutes before start time (just to check their cameras and microphones are working) and off we go.
What do we get for our investment?
- Fully customised course material using actual examples for your team to critique and improve
- A 40-page workbook for each participant (also a valuable reference long after the workshop is over)
- A handy one-page checklist for your team to keep by their side whenever they write.
How do you charge?
We charge a fixed fee for groups of up to 10 or 15 people (depending on your delivery option), not per head. That’s why we always encourage our clients to take advantage of all spots for maximum value.
And remember: all workshops are tailored to your needs at no added cost.
Please contact us for a quote.
The opinions that matter
Yes , we want to improve our team’s business writing
For more information call 1300 558 005. Alternatively, complete this form and we’ll get right back to you!
Curious about our copywriting agency? Check out the main Refresh Marketing website!
