PASKAL

A sales brochure – with a twist

    AT A GLANCE

    Paskal is a leading Australian manufacturer known for high-quality industrial zipping.

    Our client wanted to promote their premium moulded and new AQUA-loc zipping
    to the outdoor equipment industries. However, they had never developed
    dedicated sales collateral for these products before.

    When they engaged us, they needed a professional brochure to hand to prospects.

    One that would tell the Paskal story with authenticity, resonate
    with readers – and hold samples of the two zips.

    After months of hard work, we delivered exactly what the client was after.

    Happy with the finished brochure, the client has once again
    engaged us to create a flyer for another line of their products!

    WHAT WE DELIVERED

    Brochure

    Graphic design services

    THE BRIEF

    • Develop a layout that can accommodate the two zip samples
    • Liaise with the printer and designer to produce a professional sales brochure
    • Tell the Paskal story with ‘zing’ – and reinforce its position as a leading manufacturer in Australia
    • Communicate the products’ benefits clearly and succinctly

    CHALLENGES

    • Brainstorming and creating a brochure layout that could accommodate the size of the samples
    • Communicating the proposed layout to the client effectively
    • Going back and forth with all parties involved

    WRITING SAMPLES