AT A GLANCE
Superior in every way, Ultimo is a management software that
brings dental practices into the modern age.
Back when they engaged us however, the brand was dated, spoke
in complex, technical terms – and lacked the humanity that so many audiences love.
It’s personality at the time didn’t do the product justice.
To make matters worse, the market was getting more competitive by the day.
Working closely with Tamara from TBN Marketing and the designer, we were able to give Ultimo the refresh it needed. All in time for its big unveil at a major dental conference.
Since then, Ultimo has grown faster than expected.
It’s now a front-of-mind brand and a serious player in the industry.
We’re now also an ongoing partner of Ultimo, who ensure a consistent
tone of voice across all its collateral. From print ads to digital brochures… and soon blogs too!
WHAT WE DELIVERED
Ongoing content strategy
- Work closely with other professionals to refresh the brand
- Forge a unique identity suited to a modern market
- Make the brand more customer-oriented and ‘human’
- Finish the rebrand before Ultimo’s unveiling at a major dental conference
- Understanding a technical product
- Translating technical features into simple customer benefits
- Identifying the software’s points of difference
- Meeting a tight, specific deadline – which left no room for error
Just like magic
Just like magic it all came together under a tight deadline and a vague brief. Your input and creative thoughts at all stages of our project were invaluable.
Gary Levin – Managing Director
Ultimo Dental Software