ULTIMO DENTAL SOFTWARE

A fresh look for a superior brand

    AT A GLANCE

    Superior in every way, Ultimo is a management software that
    brings dental practices into the modern age.

    Back when they engaged us however, the brand was dated, spoke
    in complex, technical terms – and lacked the humanity that so many audiences love.
    It’s personality at the time didn’t do the product justice.

    To make matters worse, the market was getting more competitive by the day.

    Working closely with Tamara from TBN Marketing and the designer, we were able to give Ultimo the refresh it needed. All in time for its big unveil at a major dental conference.

    Since then, Ultimo has grown faster than expected.
    It’s now a front-of-mind brand and a serious player in the industry.

    We’re now also an ongoing partner of Ultimo, who ensure a consistent
    tone of voice across all its collateral. From print ads to digital brochures… and soon blogs too!

    WHAT WE DELIVERED

    Website content

    Print ads

    Digital brochures

    Ongoing content strategy

    THE BRIEF

    • Work closely with other professionals to refresh the brand
    • Forge a unique identity suited to a modern market
    • Make the brand more customer-oriented and ‘human’
    • Finish the rebrand before Ultimo’s unveiling at a major dental conference

    CHALLENGES

    • Understanding a technical product
    • Translating technical features into simple customer benefits
    • Identifying the software’s points of difference
    • Meeting a tight, specific deadline – which left no room for error

    CLIENT PRAISE

    Just like magic

    Just like magic it all came together under a tight deadline and a vague brief. Your input and creative thoughts at all stages of our project were invaluable.

    Gary Levin – Managing Director
    Ultimo Dental Software